Track Fomo conversions in Google Analytics

If you're using Fomo for Shopify, WooCommerce, Magento 2, LightSpeed, or BigCommerce and would like to see granular metrics, this is possible within Google Analytics.

Step 1 - Access Google Analytics

While logged into Google Analytics, click on 'Acquisition' from the left navigation bar:

Next, select 'All Traffic' then click the 'source/medium' option.

Step 2 - Filter Results

Using our legacy "plugin" for WooCommerce, Magento 2, or Lightspeed? Search for "notify/notification" as the source / medium combination.

Otherwise, search for "fomo/notification" as the source / medium combination:

Step 3 - You're Done!

On the far right, you should be see ecommerce conversions driven from direct click-through traffic on Fomo notifications.

If you can't find traffic with the "notify / notification" or "fomo / notification" combination, it's possible you provided custom values inside your Fomo dashboard.

Please email us if you need help, or prefer to connect Google Analytics directly to your Fomo dashboard.